ELEMENT

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Plan promotional activities

1.1 Access marketing plan for international business activity to inform planning of promotional activities

1.2 Access relevant information sources to support planning of promotional activities

1.3 Identify and assess promotional activities to ensure cultural appropriateness and compatibility with organisational requirements

1.4 Plan and schedule promotional activities according to marketing needs of the organisation

1.5 Determine overall promotional objectives in consultation with designated individuals and groups both in international and domestic settings

1.6 Ensure timelines and costs for promotion of activities are realistic and consistent with budget resources

1.7 Develop action plans to provide details of products and/or services being promoted

2. Coordinate promotional activities

2.1 Identify and prepare personnel and resources to support promotional activities, both in international and domestic settings, to facilitate achievement of promotional goals

2.2 Identify, agree on and allocate roles and responsibilities of overseas and domestic personnel for delivery of promotional activities

2.3 Establish and conduct relationships with targeted groups in overseas settings in a manner which enhances the positive image of the organisation

2.4 Supervise and support roles and responsibilities of overseas personnel involved in promotional activities

2.5 Use international business networks to assist in implementing promotional activities

3. Review and report on promotional activities

3.1 Analyse audience feedback and data to determine impact of promotional activity on delivery of products and/or services

3.2 Assess effectiveness of planning processes to identify possible improvements for future international promotional activities

3.3 Collect and provide feedback to personnel and agencies involved in promotional activity both in international and domestic settings

3.4 Analyse costs and timelines to evaluate benefits accruing from internationally based promotional activities

3.5 Prepare conclusions and recommendations from verifiable evidence and provide constructive advice on future directions for internationally based promotional activities

Skill

Performance Criteria

Description

Reading

1.1-1.4, 1.6, 3.1, 3.4

Identifies, analyses and evaluates complex textual information including audience feedback to determine business achievements

Writing

1.4, 1.7, 3.3, 3.5

Produces action plans, complex reports and other documentation using clear, accurate and relevant language and appropriate grammatical structure

Oral Communication

1.5, 2.1-2.5, 3.1, 3.3, 3.5

Articulates ideas and recommendations clearly using language and technical references suitable to audience

Uses active listening and questioning to confirm understanding

Numeracy

1.6, 3.4

Uses mathematical formulas to interpret expenditure and business timelines

Navigate the world of work

1.1, 1.3, 1.4

Monitors adherence to organisational policies and objectives and considers own role in terms of its contribution to broader goals of the work environment

Interact with others

2.1, 2.3-2.5, 3.3, 3.5

Begins to cultivate relationships with people with the knowledge, skills and influence to get things done or provide support, building formal and informal networks within and beyond immediate work context

Recognises importance of taking audience, purpose and contextual factors into account when making decisions about what to communicate with whom, why and how

Get the work done

1.1-1.7, 2.1, 2.2, 3.1, 3.2, 3.4

Develops plans and uses effective time management and organisational skills to complete tasks with an awareness of how they may contribute to longer-term operational and strategic goals

In more complex, non-routine situations, uses formal decision-making processes, setting or clarifying goals, gathering information and identifying and evaluating several choices against a limited set of criteria

When dealing with complex issues identifies cause of the problem, and uses analytical processes to generate possible solutions

Monitors outcomes, considering results from a range of perspectives and identifying key concepts and principles that may be adaptable to future situations